Overview: 

They approached us to help them rebrand and relaunch Eat Club with brand marketing – starting in Los Angeles and eventually rolling out to their other key markets. We provided the thinking. They provided lunch.

Execution:

We partnered with them to reimagine their brand, from messaging strategy through visual identity. We introduced people to “The Lunch Guru.” A character whose sole purpose in life is to make eating at work a more fulfilling experience.